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Content Writer and Campaign Manager

About Us:

iQmetrix is the leading provider of innovative software solutions for the wireless market. Our head office is in Vancouver with other offices in Regina, Winnipeg, Charlotte (North Carolina) and Denver.

As a wholly owned subsidiary of iQmetrix; Cova is a leading software solutions company that designs and builds products to elevate the dispensary experience. Our point-of-sale solution is purpose-built for the cannabis industry based on years of research and expertise; our digital signage and menus integrate seamlessly with our POS, providing a suite of tools to help bring dispensaries to the next level.

The legal marijuana market is one of the fastest growing industries in North America. Cova operates as a start-up within a solid, well-established parent software company. Collectively, our software can be found in over 18,000 stores across North America in various verticals, and we support customers who have one location and some who have thousands of locations.  Cova has already invested millions of dollars to get ahead of demand as additional states legalize and license new marijuana stores. 

We’re a mix of dreamers, strategists and technologists determined to leave the world better than how we found it. We know the future is unwritten, and subject to improvement, so we try to imagine what that future looks like – and devise ways to build it. Let's shape the next generation of dispensaries together.

Job Summary:

We are looking for a talented and driven Content Writer and Campaign Manager to help lead the way in getting the word out to dispensary owners about COVA and our services.

Desired Skills & Accountabilities:

Lead Gen Content (Whitepapers, etc) – 25%

  • Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Such as
    • Webinar
    • Blogs
    • Whitepapers
    • Guide
    • Presentations
  • Conducting analytical projects to improve blog strategies/tactics.
  • Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.

Lead conversion (Marketing Collaterals such as Brochure, Website, and  Case studies) – 20%

  • Collaborate with marketing strategist, sales and product team to produce product content to drive conversion and close sales. Such as
    • Case Studies
    • Brochure
    • Website
    • Booklet

Writer & Editors -20%

  • Assist with creative writing for our Ad campaigns
  • Edit and proofread marketing content and positioning prior to publishing. This includes:
    • marketing collaterals such as booklet, leaflet
    • website and product content
    • Whitepapers
    • pitch decks
    • Speaker presentation submissions
  • Research & apply for the relevant awards to increase brand and product credibility.
  • Write press releases
  • Write event and news announcement

Email & Marketing Campaign management: Manage email campaigns & company communication including (20%)

  • Company news & communication.
  • Email marketing campaigns
  • Monthly Newsletter (to promote events, news, and top performing blogs).
  • Weekly blogs summary to subscribers.
  • Pre & Post event engagement.
  • Landing Page Setup Copies

Event (15%)

  • Being a contact point for event coordinator (logistics, coffee, booth setup)
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
  • Event research & analysis


  • BS degree  (Business or Liberal Arts).
  • 3+ years in marketing role with similar experience in several of the areas.
  • Experience in the legal cannabis industry is an asset. 
  • This job is 75% writing, so you must live and breath writing!
  • Experience with HubSpot is an asset.

What Really Matters:

  • A lot can be learned or trained, but there are a few things that can’t:
  • Strongly self-motivated with a drive to succeed  
  • Caring about our clients and their customers
  • Being able to collaborate with others to ensure that we all succeed together
  • Contributor to very highly talented team that has a lot experience busting open new markets

Application process:

If you are interested in joining our company and are committed to succeeding, please submit your resume and cover letter.  We thank all applicants for their interested, however, only those selected for an interview will be contacted.

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